DRIFTWELL
DIRECTOR :
Xinhui Ma
TYPE :
Animation
CLIENT :
Overview :
Over our conversations with Pepsi, we realized that this commercial should emphasize the beverage’s soothing effect. Thus, we designed characters and developed a color palette that would create a calming and relaxing atmosphere. Harsh outlines were avoided to bring out soft, fluid shapes. We hope our animation would encourage people to include Driftwell into their evening wind-down rituals.
Over our conversations with Pepsi, we realized that this commercial should emphasize the beverage’s soothing effect. Thus, we designed characters and developed a color palette that would create a calming and relaxing atmosphere. Harsh outlines were avoided to bring out soft, fluid shapes. We hope our animation would encourage people to include Driftwell into their evening wind-down rituals.
Keyframe :
THE PRODUCTION TEAM