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THE STORY





Umbrella Ma’am Studio is an award-winning full-service animation studio based in New York City and China.
We are women-owned and led by a team of artists, designers, and storytellers.
Our style is versatile and always shaped to fit each story with care.
We specialize in 2D animation, combining frame-by-frame, motion design, and 3D techniques to create meaningful visuals.
From global brands to small businesses and non-profits, we work across industries to bring ideas to life through thoughtful design and production.





Xinhui Ma
Studio Founer | Director | Designer



I love building worlds that feel both playful and cinematic. At Umbrella Ma’am, I wear too many hats but wouldn’t have it any other way.

Siyi Chen
Composer | Sound Designer


Sound is the invisible thread that ties every frame together. I bring stories to life through music, textures, and a bit of noise.
Yishi Wang
Assistant Production


I keep projects moving on track and on time. My motto: lists, calendars, and plenty of coffee.
Yingying Cai
Animator


Animation is my way of making ideas breathe. I’m happiest when characters finally move the way I imagined.
Jiaxuan
Animator


I like experimenting with motion and rhythm. Every project is a new puzzle to solve.
Xinqi
Animator


Details matter. I enjoy polishing frames until they sparkle. Patience is my secret weapon.
Michelle
Animator


I’m all about energy and timing. Fast cuts, bold moves, and a little bit of chaos.
Peijiang
Illustrator


I think in shapes and colors before I think in words. Drawing is how I process the world.
Xiaomeng
Illustrator


My style leans gentle and whimsical. I love turning everyday moments into visual poetry.
Dawn
Illustrator


Strong lines, strong moods. I like my work to leave an impression that lingers.
Siyu
Design Intern


I’m still learning, but I jump into everything with curiosity. Every draft teaches me something new.
Yuchen
Design Intern


I enjoy testing ideas and pushing designs further. Nothing beats seeing a sketch grow into a final piece.