PG&E
COMMERCIAL
COMMERCIAL
DIRECTOR :
Xinhui Ma
TYPE :
Illustration
CLIENT :
Overview :
Energy saving doesn’t have to be dull. In PG&E’s Family Rate campaign, we used bold icons, lively characters and witty animation to bring the idea of efficiency to life. A lightbulb in a suit, an owl in a blazer and a walking triangle became the faces of this story. These quirky figures guided families with humor and clarity, making the benefits of the Family Rate easy to understand. With playful outlines, vibrant colors and hand-drawn motion, the information was delivered in a way that felt engaging and fun.
Energy saving doesn’t have to be dull. In PG&E’s Family Rate campaign, we used bold icons, lively characters and witty animation to bring the idea of efficiency to life. A lightbulb in a suit, an owl in a blazer and a walking triangle became the faces of this story. These quirky figures guided families with humor and clarity, making the benefits of the Family Rate easy to understand. With playful outlines, vibrant colors and hand-drawn motion, the information was delivered in a way that felt engaging and fun.
Main Art :
THE PRODUCTION TEAM