给妈妈
的睡前童话
的睡前童话
DIRECTOR :
Xinhui Ma
TYPE :
Animation
CLIENT :
Overview :
This commercial combines live-action footage and 2D animation. To deliver the project within a two-week timeline, we kicked-off our animation production before receiving the live-action footage, which required us to create animated elements that could precisely match into every frame of the live-action. We also focused on refining the textures and lighting to elevate the visual language of a late-night fairy tale. At the final compositing stage, our client was thrilled to see how the 2D elements seamlessly integrated into the live footage.
This commercial combines live-action footage and 2D animation. To deliver the project within a two-week timeline, we kicked-off our animation production before receiving the live-action footage, which required us to create animated elements that could precisely match into every frame of the live-action. We also focused on refining the textures and lighting to elevate the visual language of a late-night fairy tale. At the final compositing stage, our client was thrilled to see how the 2D elements seamlessly integrated into the live footage.
Sketch :
Keyframe :
THE PRODUCTION TEAM