DRIFTWELL
TYPE:
Animation
CLIENT:
OVERVIEW:
Over our conversations with Pepsi, we realized that this commercial should emphasize the beverage’s soothing effect. Thus, we designed characters and developed a color palette that would create a calming and relaxing atmosphere. Harsh outlines were avoided to bring out soft, fluid shapes. We hope our animation would encourage people to include Driftwell into their evening wind-down rituals.
BEHIND THE SCENE:
KEYFRAME: