Pepsi: DRIFTWELL
A visual tone aligned with product messaging — soft, inviting, and emotionally resonant.
In this animated campaign for Pepsi’s relaxation drink, character and color design focused on creating a gentle, calming atmosphere. Harsh outlines were avoided in favor of soft, fluid shapes, paired with a soothing color palette to reflect the product’s calming effect. This direction helps convey the brand’s message while enhancing visual appeal and emotional connection.
In this animated campaign for Pepsi’s relaxation drink, character and color design focused on creating a gentle, calming atmosphere. Harsh outlines were avoided in favor of soft, fluid shapes, paired with a soothing color palette to reflect the product’s calming effect. This direction helps convey the brand’s message while enhancing visual appeal and emotional connection.